Former phlebotomist risks opening Black Brew Bros. Coffee
MINNEOLA, Florida. – Brandon Erving was working in the medical field as a phlebotomist when he realized he wanted to get into the coffee industry.
“When we work in the health sector, a lot of us actually drink coffee – a lot of it – just to stay awake and focus,” said the 35-year-old. “I basically learned coffee beans; the types of coffee beans, the different types. “
After learning all the specifics about the business, he started Black Brew Bros. Coffee in September 2020. The online coffee business is operated from Minneola, according to its website.
“It was difficult,” said Erving. “It was quite a challenge.”
A challenge, not only because he wanted to try his luck in the midst of a global pandemic, but he also had to learn all about marketing, promoting and branding his product on social media.
“I’m the type of person I have an idea with, I research it six months a year, find the name, write it down … I just did it,” said the native Miamier. “The COVID brought a lot of challenges because my idea with coffee was going door to door, talking to people.”
Since addressing potential customers in person was off the table at that time, he changed gear and got into e-commerce. Erving said after researching the different types of coffee beans, he decided to sell the best quality beans.
“I don’t mix my bean. It’s 100 percent arabica, there is no blend at all, so you actually get a class A cup of coffee compared to something that has more caffeine in it, but you have to put creamer and sugar in it, ”he said. “We roast about 100 pounds of beans a day. And as soon as the orders are placed, the bag goes out within 24 hours. “
He says his mission is to help others too, and decided to give five percent of the profits back to those who grow the coffee beans from the regions he buys the beans from.
Brandon, who has since quit his job as a phlebotomist, said his breed inspired the name of his company.
“The name Black Brew Bros. came about as another term for coffee black brew. The name happened to match my breed as a black. As a baking entrepreneur, ”he said. “I’m interested in coffee and coffee education. I hope to inspire and promote entrepreneurship within the black community by setting an example of risking something that I am passionate about. “
And he hopes others in his community will take a risk whatever their passion.
“I took the risk and decided I didn’t want the traditional 9-5 job. I want the black community to know that investing in yourself is the best investment and I would like to see more black entrepreneurs in the community. “
To learn more about the company, visit: https://www.blackbrewbros.com/
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